Brandon
Lea
Pennsylvania
State University
Class of 2015
Advertising, Marketing, and Public Relations
The Free-T Times
An in depth look at the world of sports marketing, advertising, and public relations in pro and collegiate sports as well as sport related companies and industries
Social Media & Sports
How sports business, marketing, and merchandising impact the world of social media.
Jersey Mania : The Fashion of College Football
December 3, 2013
A booming trend in college football is for many teams to roll out a new jersey for almost half of their games each year. Whether its a new flashy, vibrant colored attire or a themed jersey, for example a Military Appreciation get-up, schools are embracing the crazy jersey hype.
Football Recruiting and Social Media
October 21, 2013
My first ever podcast covering the topic of football recruting and how it is heavily impacted by social media today. I focus on the commitent of the nation's top tight end recruit, Mike Gesicki and talk about some of the methods that schools use to lure players in.
Big Man (No longer) On Campus
September 28, 2013
College golf just wasn't cutting it for phenom, Jordan Speith. Climbing the ranks as much as he could, Speith achieved the ranking of the number one amateur in the world in 2012. So, a little under a year ago, Speith decided to forgo his remaining years as a Texas Longhorn and try out the big leagues. At 19 years of age, this young star made the tough decision to turn professional and attempt to make a splash on the PGA tour. Nine months later since then, what has he done?
(Image credit: Getty Images via @daylife)
Infographics are in
September 16, 2013
Emerging across the realm of social media as of late, are highly appealing and crowd friendly images called infographics. These vertically long images are graphic representations of information, statistics, and news aimed to portray information, quickly and concisely.
After the first game of the year, the Penn State Football Twitter and Facebook accounts released an infographic detailing stats, quotes, honors, and highlights from the Syracuse game the day before. The post garnered thousands of likes on the Facebook page and many comments were in favor of the design and layout. Included in the image was the quote of the game, tweet of the game and offensive and defensive player of the game.