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Brandon
Lea
Pennsylvania
State University
Class of 2015
Advertising, Marketing, and Public Relations
Advertising and Promotion Design
The below designs are a number of creative works that I have produced over the past few years for Penn State Athletics, The Penn State Golf Courses and University Health services. All work was done using either Adobe Photoshop or Illustrator and is my own.
Penn State Athletics
T-Shirt designed for the 10/26 "Whitehouse" game when Penn State upset Michigan in 4 overtimes. The front design is a merged image of Beaver Stadium and the PSU helmet. This was the most coveted shirt that was made all year.
T-Shirts designed for the 11/16 Military Appreciation game when Penn State played Purdue. Many veterans received these shirts.
T-Shirt designed for the 11/23 Senior Day game when Penn State played Nebraska. The front features 5 of the seniors and the back has the 2013 season schedule.
I designed these T-Shirts for the first two games of the season. The Pennsylvania State University shirt includes the "Championship" years on the facade of Beaver Stadium. The O'Brien shirt is a cutout of coach walking out of the tunnel in 2012.
Two promotional flyers designed for Penn State Athletics when I was in charge of coordinating vendors to participate in the 2013 Blue White Weekend Wing Fest. I distributed these to the local businesses in State College that had participated in the competition last year and new prospects.
Flyer created to distribute to Penn State students promoting the first ever womens hockey Skate For The Cure event in their first season as a Division I program.
Penn State Golf Courses
Flyer created for in shop promotion of the Club Championship qualifying. Flyer was posted on all doors throughout the shop.
Flyer created for in shop and social media promotion of the Club Championship.
First re-designed ad for the golf course after becoming their account executive in the spring of 2013. This ad ran over 10 times in the Daily Collegian throughout the spring.
Advertisement created for the New Student Orientation issue that is distrubuted to every incoming PSU Freshman on their advising day. Also placed in the Back To School issue, the first paper published in the 2013 school year.
Flyer created to help promote all social media pages that I ran at the course and was displayed at the front desk. Followers grew by over 100 for each account.
Flyer promoting the Open Championship sale on the weekend of the tournament. Helped increase sales with online sharing and in store display.
PSU University Health Services
Advertisement made for UHS Penn State to help promote their social media accounts in the daily publication.
Mobile App display advertisement made for UHS Penn State to help promote their social media accounts and fulfill ad contract.
All work above created by Brandon Lea
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